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The Secret to SoulCycle’s Success | Tony Robbins Podcast


In this episode of the Tony Robbins Podcast, we are bringing you front and center to Business Mastery, where Tony recently led a panel discussion with the business leaders behind some of today’s fastest growing companies – companies that are simply on fire. Companies like SoulCycle.

Chances are, you’ve either been to SoulCycle or have at least heard someone raving about their experience. Because it has taken the fitness world by storm. And one of the key players behind this new fitness phenomenon is CEO Melanie Whelan.

Melanie has served as SoulCycle’s CEO since June of 2015. And in just this short time, she has helped take the company from 7 operating locations to 70 jam-packed studios across the nation serving over 4 million people a year. And they are still growing at an exponential rate.

So what makes SoulCycle such a powerhouse? How did they create so many raving fans? And how have they managed to consistently maintain their revolutionary customer experience while scaling at such a massive rate?

These are just some of the questions that are answered in this episode, as Tony and Melanie delve into SoulCycle’s innovative workout culture, their unique hiring process, and the customer experience that they’ve built so consciously that it has created raving fans in every location.

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Tony Robbins is a #1 New York Times best-selling author, entrepreneur, and philanthropist. For more than 37 years, millions of people have enjoyed the warmth, humor and dynamic presentation of Mr. Robbins' corporate and personal development events. As the nation's #1 life and business strategist, he¹s called upon to consult and coach some of the world¹s finest athletes, entertainers, Fortune 500 CEOs, and even presidents of nations.

About the author


    Been watching Tony for years, now I’m dedicating my life to teaching others like he did.

  • A Helpful Earth says:

    Loved your show on Netflix “I am not your guru” – you have changed so many lives on planet earth so thank you for everything you do 💚🌍🌍🌍🌍

  • Martyn Lucas says:

    I really love Tony . Another great video.
    This channel has really inspired me that you can grow on YouTube and showed me the way to help others.
    So I started on the journey of building my Channel to grow my audience so I can take on the American Airlines Center and raise $1,000,000 for local charities in one night.
    Taking disabled children to summer camp.
    $50 a ticket. $20,000 seats. Big challenge.
    I’ll keep coming back when I need a boost as it’s hard work and I’ve a long way to go.
    Thank you. Thank you.

  • Marisa Barnard says:

    Another awesome podcast/video!! Very passionate episode. I LOVE Soul 💥✨😊❤️🙏❤️💥😊 – Marisa Barnard, Certified Life Coach

  • Practical Inspiration says:

    Love the point is that their mission is personal transformation, with the biking element and exercise being the function to do it. A very clear distinction in “why” and “how” they achieve their goals

  • RJinspire says:

    Are you feeling low? Watch this https://youtu.be/Ve58mXjD64c

  • Cass & Bran says:

    You’ll never change your life until you change something you do daily. The secret of your success is found in your daily routine. Habit will sustain you whether you’re inspired or not. Successful people are simple those with successful habits. We get to reach where we are now because of what we constantly do productively each day. Hi guys! Would just like to share our journey with you. We own a cookie shop business in our college town. When we first started it, we were living in our car with very little direction, just a huge passion to be successful. We just graduated college as well. We started the late night cookie shop out of a local bagel shop in their off hours at night. We were living in our car in the parking lot of the shop at the time with my boyfriend, Bran. It was a crazy experience but it worked! We became a success! And now we have 2 storefront locations in New Jersey and Florida! We started it to fund a year long backpacking trip around the world and to be successful while living the life of our dreams.

  • Lindsey Spiteri Bellizzi says:

    Has anyone read any of Tony Robbins’ books yet? if yes, which one do you recommend me? 🙂

  • Jorge Martinez says:

    I love Tony and the content but I have a question.. When are you going to use Youtube for what it was made for? VIDEOS. I would like to see more videos and not only audios!

  • b1rdkeeper S says:

    100% cliches

  • alexander gonzalescusi says:

    Quiero que hables en spañol no entiedo

  • Eyeden says:

    We need the videos tony not the podcast on YouTube!

  • Branden Sanchez says:

    Tony has helped me out a TON since the beginning. Thank you for your help! I’ve always had 1 skill (digital media buying) and I created a 7 figure business with it. If you have a skill and want to learn how to create an online business with it, then watch this free training I put together here

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