How SPANX Founder Sara Blakely Failed Her Way To Success | Business Mastery

doing the stuff that matters when trying to sell online

Sara Blakely, founder and CEO of SPANX, shares how failure has been a catalyst to her success – and how she’s uses it to learn, grow, and see the upside in everything.

Women’s history month is a time to celebrate the tremendous contributions that women all over the world have made. And in this episode, we’re bringing you an interview with one woman who has changed history.

Her name is Sara Blakely, and Tony had the pleasure of speaking with her at his recent Business Mastery event in Palm Beach. She’s the founder of shapewear company SPANX, and in 2012 – at just 41 year old – she became the first female in the world to become a billionaire, on her own, without the help of an inheritance or spouse.

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DISC Assessment:

00:00 Sara Blakely
02:30 Four Different Personalities Types You Are Selling To
03:46 Let's Talk About Failure
05:13 John Wooden
06:27 Sara's Mom
07:01 Talk More About Failure
09:48 Embarrassing Moment in Business


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Tony Robbins is a #1 New York Times best-selling author, entrepreneur, and philanthropist. For more than 37 years, millions of people have enjoyed the warmth, humor and dynamic presentation of Mr. Robbins' corporate and personal development events. As the nation's #1 life and business strategist, he's called upon to consult and coach some of the world's finest athletes, entertainers, Fortune 500 CEOs, and even presidents of nations.

About the author

  • Fairclough Consulting Services says:

    Failure is not the end. It’s just part of the process.

  • Books In Review says:

    “It’s important to be willing to make mistakes. The worst thing that can happen is you become memorable.”
    –Sara Blakely

  • Books In Review says:

    “Wheresoever you go, go with all your heart.”
    ― Confucius

  • Books In Review says:

    “It does not matter how slowly you go as long as you do not stop.”
    ― Confucius

  • Jaxx - Inspire Grow Create says:

    “Your passion is for you, your purpose is for others”

  • My everyday marketing says:

    She is such an inspiration!

  • MoTVtional says:

    Stay motivated and never give up on your dreams! 🏆 I also started my YouTube channel now I’m grinding to make it a success!!!

  • Talking life says:

    Misfortune happens to every one, its what you do about it that matters

  • Esh Kumar sharma says:

    Awesome Interview! I Hope you do one with Charlie Munger one day! Would be Fun to see you two chatting!

  • Finesse Muse says:

    As a parent I completely agree with *the parenting strategy* that she’s talking about, cuz I use a similar version with my own daughter to always ask,
    *”what did you learn”*
    when she gets hurt or when something happens to encourage her to think about what she learned from that experience. Though I’m not going to deny that it’s such a *force of habit* with me in second nature to ask that question to my daughter that *I’ve even adopted it* to myself when something happens to me, 😅😅😅

  • Gratitude DC says:

    Hey there, I clicked below for the comeback challenge but it won’t open … 😰🙃😛

    But thanks anyway… 🙈

  • Know Thy Mind says:

    Great interview filled with thought-provoking ideas. Thank you for this Tony.

  • The Fun Side of Business says:

    each story has its important points, thanks for sharing

  • Tony Robbins says:

    FREE Copy of UNSHAKEABLE! >>

    • Gratitude DC says:

      I bought this book a few year ago 👌 love it … it’s a brilliant read 😊

    • BASIL OMONDI says:

      Thanks Tony, I’ve just finished reading your book Money master the game and have really changed my view about money, I just can’t get enough it definitely a must read for everyone. Thanks and much appreciation all the way from Kenya.

  • Zaid Azmy says:

    I’m currently at a state of hopelessness. I’ve failed in many things one after another. This is a great motivation for me ❤

  • MotivateMe says:

    Great video!
    A lot of value

  • Rav Empowers says:

    Wow, that’s such a great reframing of failure. Most people don’t even try out the things they love because of fear of failure. But if you see failure as progress that’s gonna change your entire life. Yes to failure and growth!!🙏

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